playing in a disruptive scenario
Regarded as a structure in which the offer meets the log-term levels of demand generating new business markets, accordingly, new products and services.
Startups reinvented companies, new firms raising up from the ashes of old glories, are playing their game at global scale following different rules, setups, organizations. They are reinventing the game, changing the roots of the value chains.
Customers’ behaviors have radically changed: they are now more independent in their purchase path, more informed than the salesforce. They have increased their consciousness, trust more in peers than in brands, are less loyal and markets have become demand driven.