The ecommerce approach

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The ecommerce approach

Home > The ecommerce approach

%

Online retail transaction on total business by 2019

%

existing shopping centers'll shut down by 2022

The E-commerce framework is getting constantly competitive, furthermore forces companies into the adaptation of their own marketing strategies in this ever-changing market. In this scenario Imaginars stands as a strategic partner of  the customer and supports it in defining the best solution in terms of business model, organization and business case.

 

DISCOVERY

Interviews & State of the art mapping

  • CEO
  • Sales
  • HR
  • Finance
  • Supply chain
  • Marketing
  • ICT

BUSINESS MODEL

Building blocks exploration

  • Channel strategy
  • Pricing strategy
  • Product strategy
  • Promotions strategy
  • Qualified traffic generation
  • CRM

OPERATIONAL MODEL

Process structure definition

  • Sales workflow and process
  • Customer Service
  • Payments process
  • Logistics & warehouses
  • Return policy
  • Technology platform

BUSINESS CASE

Business plan
structure

  • Investments and resources needed
  • Organization model(in/outsourcing)
  • Costs by channel/activity
  • 3/5 years revenue model
  • Profitability
E

DISCOVERY

Interviews & State of the art mapping

Several interviews types will be organised for collecting objective information and inser them as fundamental data in terms of insights, feelings destined to the meain stakeholders

E

BUSINESS MODEL

Building blocks exploration

Validation of a business model that takes in consideration the long term strategy of the Customer, the available capabilities, resources and skills

E

OPERATIONAL MODEL

Process structure definition

Final game rules definition. Providing the guidelines for the e-commerce channel implementation to every stakeholder involved are among the main to-be followed rules

E

BUSINESS CASE

Business plan structure

High-detailed costs identification destined to each business action, budget plan regarding all long-term revenues in the time-frame of 3-5 years

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